Michelle Chiantera
Vice President
Americas Marketing and Communications
Articles
Leadership in Tough and Uncertain Times
3 min read
Recently, our Leadership and Sales teams gathered virtually to kick off our fiscal year: gain new knowledge about Cisco’s newest innovative solutions, and to get PUMPED about the opportunities that lie ahead. While the topics covered ranged from our conscious culture to the ways we will drive innovation for our Small Business customers, there were some k…
How the Marketing Evolution is Driving Business Resiliency
4 min read
Recently, I had the opportunity to sit down with Amy Protexter, Senior Vice President, North America Marketing at Insight, and discuss the Marketing landscape in our current reality. In our conversation, Amy unearthed many unique challenges that marketers face as we ease into a changed world, and highlighted areas of opportunity that we can embrace. Q: H…
Customer Centricity: Elevating the Customer Experience
4 min read
In recent months, I’ve had the pleasure of joining panels and attending industry events focused on the evolution of customer-centricity. A common theme that is top of mind everywhere is having the customer at the core of the marketing strategy. The customer’s buying behavior has changed. As the consumption of products and services continues to evolve, so…
Our Partners – Connecting and Celebrating the Diversity of Women in Technology
5 min read
I recently had the distinct honor of speaking at the CKO WiSH Breakfast, hosted by our partner, SHI International Corp. The mission of WiSH (Women in SHI) is to connect and celebrate the diversity of women in technology. I always love attending events that bring women together to share inspirational stories of how they have achieved their goals and their dri…
Giving Back with Cisco Partners
2 min read
A huge part of our Cisco culture is giving back. We’ve woven it into our benefits with Time2Give, various activities we partake in to raise money and awareness, like last week with the Covenant House Sleep Out, and even our events with many having a give-back aspect as I mentioned in my last blog. Along with all of these things, Cisco employees across the world g…
Create Meaningful & Memorable Events Through a Personalized Experience
4 min read
Marketing has transformed drastically over the last few years, with one of the biggest transformations being in a strategic investment area for every marketing organization: events. As marketeers, we have to be at the forefront of that transformation. We gain a tremendous amount of insights on customers through various touchpoints in the sales cycle, a…